Awareness days and holidays can offer community managers and social media managers a useful framework for campaign and content planning.

Some are more serious and formal than others, but these dates can be useful for helping to spark conversations within your communities. Community hosts can encourage member engagement by sharing stories and offering advice or peer support.

There are 100s of community awareness days and months throughout the year for some excellent causes. We've focused on those relevant to business and the workplace, health and well-being, and diversity and inclusion.

We explore them in more detail below but here's a quick list of 2024 awareness days that could help you engage and connect your community.

January 15 2024 – Blue Monday (Global) or Brew Monday (UK)

January 22 2024 – Community Manager Appreciation Day (Global)

January 27 2024 – National Fun at Work Day (Global)

January 27 – February 4 2024 - National Storytelling Week (UK only)

February 2024 – National LGBT+ History Month (UK only)

February 1 2024 – Time to Talk Day (UK only)

February 5-11 2024 – National Apprenticeship Week (UK only)

February 5-11 2024 – Race Equality Week (UK only)

February 6 2024  – Safer Internet Day (Global)

February 17 2024 – Random Acts of Kindness Day (Global)

March 1 2024 – Zero Discrimination Day (Global)

March 1 2024 – Employee Appreciation Day (Global)

March 8 2024 – International Women’s Day (Global)

March 15 2024 - World Sleep Day (Global)

March 18-24 2024 – Sign Language Week (UK)

March 18-24 2024 – Neurodiversity Celebration Week (UK only)

April 2023 – Stress Awareness Month

April 7 2024 – World Health Day (Global)

April 22 2024 – Earth Day (Global)

April 26 2024 – World Intellectual Property Day (Global)

May 2024 – Local and Community History Month (UK only)

May 2024 – National Walking Month (UK only)

May 2 2024 – World Password Day (Global)

May 5 – World Laughter Day (Global)

May 13-19 2024 - Learning at Work Week (UK Only)

May 13-19 2024 – Mental Health Awareness Week (UK Only)

May 16 2024 – Global Accessibility Awareness Day (Global)

May 21 2024 - World Day for Cultural Diversity for Dialogue and Development (Global)

June – Pride Month (Global)

June 1 – 7 2024 – Volunteers Week (UK Only)

June 5 2024 – World Environment Day (Global)

June 20 2024– National Freelancers Day (UK only)

June 17-21 2024 – Small Charity Week (UK Only)

July – Plastic Free July (Global)

July 17 2024 – World Emoji Day (Global)

July 30 2024 – International Day of Friendship (Global)

August 9 – Book Lovers Day (Global)

August 10 2024 – International Update Your Bio Day (Global)

September 5 2024 - International Day of Charity (Global)

September 23-27 2024 – International Week of Happiness at Work (Global)

September 23-29 2024 – National Inclusion Week (UK)

September 23-29 2024 – International Week of the Deaf (Global)

September 26 2024 – European Day of Languages (Europe only)

October 2024 – Black History Month (UK only)

October 2024 – Global Diversity Awareness Month (Global)

October 4 2024 – World Smile Day (Global)

October 7-13 – National Work Life Week (UK only)

October 10 2024 – World Mental Health Day (Global)

November 2 2024– National Stress Awareness Day (UK only)

November 11-17 2024 – Global Entrepreneurship Week (Global)

November 29 2024 – Black Friday (Global)

November 30 2024 – Small Business Saturday (UK)

December 2 2024 – Cyber Monday (Global)

December 3 2024 – Giving Tuesday #GivingTuesday (Global)

December 3 2024 – International Day of People with Disability (Global)

December 5 2024 – International Volunteer Day (Global)

December 12 2024 – Christmas Jumper Day (UK only)

Awareness days for January

January 15 2024 – Blue Monday (Global) or Brew Monday (UK)
First established in 2005, Blue Monday, which falls on the third Monday of each January, is said to be the most depressing day of the year. The theory is that the winter weather, short daylight hours, and average number of days since last pay day all contribute to a feeling of negativity. The Samaritans charity has a more constructive take, and recommends people mark Brew Monday, saying “we all have our good days and our bad days, and those aren’t for the calendar to decide.” Whichever path you choose, taking “time for a cuppa and a catch-up” will help your community to connect.

January 22 2024 – Community Manager Appreciation Day (Global)
Community Manager Appreciation Day occurs on the fourth Monday of each January, to recognise and celebrate the efforts of community managers around the globe. It’s a day where people traditionally take to social media platforms to give thanks to their online community managers.

January 27 2024 – National Fun at Work Day (Global)
Authors Mario Tamayo and Bob Nelson say that in Fortune’s 100 Best Places to Work list, 81% of employees at companies ranked as “great” described their office environments as fun. Since we spend so much of our time at work, this might be a good opportunity to bring teams together over an activity, light-hearted charity event or event. It’s good for your team and good for your organisation.

January 27 – February 4 2024 - National Storytelling Week (UK only)
Primarily an initiative to get children and young people enthused by the power of stories. However, it’s a great catalyst for sharing stories in your community, or sharing stories about your community with wider audiences. Check out our guide to using story and journalism to support your community.

Awareness days for February

February 2024 – National LGBT+ History Month (UK only)
National LGBT+ History Month occurs every February in the UK, and it exists to promote equality and inclusion. It's an opportunity to increase the visibility of lesbian, gay, bisexual and transgender people, and their lives, history and experiences. The initiative aims to advance education on matters affecting the LGBT+ community, and to help make institutions and workplaces safer for all.

February 1 2024 – Time to Talk Day (UK only)
Time To Talk Day is organised by Mind with Rethink Mental Illness and the Co-op. Its aim is to create “supportive communities by having conversations with family, friends, or colleagues about mental health”. 1 in 4 people will have a mental health problem in any given year – talking about it reduces stigma and helps people support themselves and others. Lots of resources available on the Time to Talk Day website.

February 5-11 2024 – National Apprenticeship Week (UK only)
National Apprenticeship Week in the UK was set up to highlight the exceptional work of employees and apprentices. It’s an opportunity to highlight the positive impact of apprenticeship schemes for apprentices, employers and the wider economy.

February 5-11 2024 – Race Equality Week (UK only)
Race Equality Week is an annual UK-wide movement – in 2022 it united over 3,500 organisations to address the barriers to race equality in the workplace. The 2024 theme is #ListenActChange and organiser Race Equality Matters offers many resources to help you take part, including a 5 day challenge.

February 6 2024  – Safer Internet Day (Global)
Safer Internet Day uses the strapline ‘Together for a better internet’. Its aim is to promote safer and more responsible use of online technology and mobile phones, particularly among children and young people.

February 17 2024 – Random Acts of Kindness Day (Global)
A global movement that aims to “Make Kindness the Norm”, Random Acts of Kindness Day should be a perfect fit for any community. Mark it in big or small ways, use it as a prompt to reconnect with members you’ve not seen for a while, or simply start a conversation with your own stories. Think kindness should be for every day, not just one day? The free Kindness at Work calendar has you covered and many of the prompts can be used in your community.

Awareness days for March

March 1 2024 – Zero Discrimination Day (Global)
UNAIDS runs Zero Discrimination Day on 1 March to “celebrate the right of everyone to live a full and productive life—and live it with dignity”. It aims to help to create a global movement of solidarity to end all forms of discrimination.

March 1 2024 – Employee Appreciation Day (Global)
Taking place on the first Friday of every March, Employee Appreciation Day is a relatively new date in the diary. It's an opportunity for companies to thank their staff for their hard work and effort throughout the year. Businesses celebrate in different ways, from encouraging
colleagues to leave early, to arranging events or showing recognition in other ways.

8 March – International Women’s Day (Global)
Taking place on 8 March every year, International Women’s Day first began over a century ago. It celebrates the social, economic, cultural, and political achievements of women, whilst working to accelerate gender equality. The global theme for the 2023 International Women’s Day was "DigitALL: Innovation and technology for gender equality".

March 15 2024 - World Sleep Day (Global)
Held on the Friday before spring Equinox each year, World Sleep Day is designed to call for action on important sleep related issues. This includes the effects of medicines, education, social aspects and driving. Introduced by the World Sleep Society, its mission is to lessen the burden of sleep problems on society through better prevention and management of sleep disorders.  In a professional context you could look at the impact of broken sleep and the importance of work-life balance, reducing stress, screen breaks and working hours.

March 18-24 2024 – Sign Language Week (UK)
The British Deaf Association is a Deaf-led organisation working directly with Deaf people that use British Sign Language (BSL). It campaigns for equal rights on a national level, and at a local level it works to empower Deaf people to achieve access to their local public services. Sign Language Week promotes events, facts, figures and resources to encourage people of all ages across the UK to take up the challenge of learning BSL for themselves and better understand the language and culture of people for whom BSL is their first or preferred language.

March 18-24 2024 – Neurodiversity Celebration Week (UK only)
Almost 15% of students in the United Kingdom have a learning difference. Neurodiversity Celebration Week was founded by Siena Castellon, a teenager with ADHD, dyslexia, and dyspraxia. It focuses on schools and colleges but as Siena says "The struggling SEN students of today will become the entrepreneurs and revolutionaries of tomorrow" so your business or professional community might also want to mark this week with awareness activity.

Awareness days for April

April 2023 – Stress Awareness Month
An initiative by The Stress Management Society, Stress Awareness Month is "an opportunity for an open conversation on the impact of stress…. removing the guilt, shame, and stigma around mental health. Depending on your community's membership you could discuss issues and ways to solve them, remind people of the importance of taking time off, share stress-relieving content, or ask for feedback in an anonymous poll.


April 7 2024 – World Health Day (Global)
World Health Day is an international event to draw attention to a specific health topic of concern to people around the world.

The day occurs on 7 April each year to mark the anniversary of the founding of WHO in 1948. Previous themes have included universal health coverage, active ageing, high blood pressure and depression.

April 22 2024 – Earth Day (Global)
Earth Day, organised by Earthday.org, is an annual event held to encourage mass environmental protection. The first Earth Day took place in 1970 in the US, and it now has the support of 193 countries globally. It's observed by more than one billion people worldwide with a wide range of events - see Take Action for ideas for your organisation or community.


April 26 2024 – World Intellectual Property Day (Global)
It may sound like a dry topic – "an opportunity to highlight the role that IP rights, such as, patents, trademarks, industrial designs, copyright), play in encouraging innovation and creativity." But many communities and their members are creators who will want to protect their own output, and most of us use other people's resources every day. In 2023 the day's theme was "Women and IP: Accelerating innovation and creativity" and the organiser, the World Intellectual Property Organization, provides resources and events to learn about, celebrate and encourage groundbreaking ideas.

Awareness days for May

May – Local and Community History month (UK only)
The purpose of Local and Community History Month is to raise awareness of local history and promote its importance within the local community, encouraging participation from everyone. Throughout May, activities are planned across the country, such as trips, library exhibitions, and local lectures.

May 2 2024 – World Password Day (Global)
World Password Day was first established by Intel in 2013, and falls on the first Thursday of May each year to address the critical need for complex passwords. It highlights the importance of good practice and strong authentication for keeping personal information safe, and preventing cybercrime. Community managers could use it to prompt members to consider their password security.

May 5 – World Laughter Day (Global)
Humour can sometimes be divisive but more often it brings us together. Laughter also has many health benefits from lowering blood pressure to potentially improving immunity. An easy prompt for your community might be to ask them to share something that makes them smile or to share their favourite (community-friendly) joke or pun in your sector. These "low-friction" opportunities to contribute can be the starting point for people to join in on other, deeper conversations.

May 13-19 2024 - Learning at Work Week (UK Only)
Campaign for Learning co-ordinates this annual event to promote lifelong learning at work. Organisations and workplaces are encouraged to provide inspiration, resources and time for teams to explore new learning opportunities. Each year has a specific them – see the Learning at Work Week website for ideas and resources.

May 13-19 2024 – Mental Health Awareness Week (UK Only)
Organised by mental health support charity Mind, Mental Health Awareness Week is a themed campaign to raise awareness, invite conversations, and encourage people to volunteer, raise awareness and take action to break the stigma associated with mental health.

May 16 2024 – Global Accessibility Awareness Day (Global)
98.1% of home pages have at least one accessibility issue under the WCAG 2.0 guidelines. Fostering inclusive design and development can have a huge impact and Global Accessibility Awareness Day highlights events and resources that “get everyone talking, thinking and learning about digital access and inclusion”.

May 21 2024 - World Day for Cultural Diversity for Dialogue and Development (Global)
The United Nations General Assembly first declared the World Day for Cultural Diversity for Dialogue and Development in 2002, and every year this day offers a chance for everyone to "promote culture and highlight the significance of its diversity as an agent of inclusion and positive change". Within your community you could ask members to think about and share something they've learned about the cultures of the places they live, work, come from or collaborate with. Set an example by sharing something you've discovered recently yourself.

Awareness days for June

June – Pride Month (Global)
Pride is an annual opportunity to foster acceptance, equality and celebration of the LGBTQIA+ community. There are many ways to take part and show genuine allyship. There are many events and resources available depending on your industry or sector – start by asking your own community members for their advice and the resources they trust.

June 1 – 7 2024 – Volunteers Week (UK Only)
Charities large and small come together to celebrate volunteers and the contributions they make to society. Volunteers Week is an opportunity to show the impact of volunteers and the difference volunteering can make both to individuals and organisations and encourage people to explore volunteering in the future.

June 5 2024 – World Environment Day (Global)
An annual event since 1974, World Environment Day began as a way to engage governments, businesses, and citizens to address pressing environmental issues. World Environment Day has a different theme and a different host nation each year. In 2023 it was hosted by Sweden, with the theme 'Only One Earth', calling for transformative changes to enable cleaner, greener and more sustainable living.

June 20 2024– National Freelancers Day (UK only)
National Freelancers Day was set up by the IPSE, the organisation supporting the UK’s self-employed and freelance community. It celebrates all things freelance and typically features influential speakers, interactive workshops and opportunities for the freelance and self-employed community to connect.

June 17-21 2024 – Small Charity Week (UK Only)
Small Charity Week focuses on the UK’s small charity sector. It aims to both raise awareness and celebrate their contribution to individuals, communities and causes and includes a series of events, resources and tools to support small charities, their volunteers and teams.

Awareness days for July

July – Plastic Free July (Global)
This month-long awareness event began in Western Australia but has expanded worldwide. It’s about raising awareness of different types of plastic and how to reduce single use plastic, whether in the home, workplace or the products we buy and use. Plastic Free July shares advice for homes, schools, businesses and communities.

July 17 2024 – World Emoji Day (Global)
Whether you love or hate emojis in professional communications there's no doubt they're becoming more common in the workplace. World Emoji Day can be a fun way to start a serious conversation about new ways to communicate - take a look at the day's organiser Emojipedia for more details on the meaning and accessibility of emojis.

July 30 2024 – International Day of Friendship (Global)
The UN General Assembly proclaimed in 2011 that 30 July should celebrate “the idea that friendship between peoples, countries, cultures and individuals can inspire peace efforts and build bridges between communities”.  Groups are encouraged to hold events, activities and initiatives that promote dialogue, solidarity and mutual understanding.

Awareness days for August

August 9 – Book Lovers Day (Global)
August tends to be a quiet time in workplaces and communities as colleagues and customers take holidays. Book Lovers Day is a light-hearted, low commitment way to engage people in conversation – what you are reading, what would you recommend, what’s your favourite book on a certain topic?

August 10 2024 – International Update Your Bio Day (Global)
Dr. Jason Jones of Stony Brook University is behind this "new, fun, made-up virtual holiday celebrating introspection and self-presentation". But there's a serious message behind the silliness - your online bio on every platform is part of you personally expressed identity and can show trends in disclosure, inclusivity and social concerns. At Guild, we encourage members to spend time on their Guild profile for improved networking and community experience. As far as we're concerned, every day could be an 'update your bio day'.

Awareness days for September

September 5 2024 - International Day of Charity (Global)
Another UN day, established with the aim of "sensitizing and mobilizing people, NGOs, and stakeholders all around the world to to help others through volunteer and philanthropic activities." Within your community you could invite members to share the charities they support or volunteer with – by inviting people to do something on behalf of someone else, you may motivate people who are usually a bit more reticent or shy. And you'll get to do some good at the same time!

September 23-27 2024 - International Week of Happiness at Work (Global)
International Week of Happiness at Work invites businesses to examine and celebrate workplace satisfaction. Ideas include team bonding events, inviting expert speakers, or creating a new workplace manifesto. This is an ideal opportunity to celebrate and share your values and what your business does well - as well as ask your community for ideas and inspiration.

September 26 2024 - European Day of Languages (Europe only)
The European Day of Languages is an annual event created by the Council of Europe. Millions of people take part in activities to celebrate linguistic diversity. It's a good opportunity to highlight the lingusitic and cultural richness of your community.

Awareness days for October

October 2024 – Black History Month (UK only)
Black History Month is an annual observation across the UK.  It was first celebrated in 1987 and has evolved significantly since then. The Building Inclusive Cultures community on Guild have shared resources and learnings to improve racial equity in the workplace.

October 2024 – Global Diversity Awareness Month (Global)
Global Diversity Awareness Month takes place every October to recognise multicultural traditions, and to celebrate how different ethnicities, cultures, heritages and experiences contribute to more dynamic, innovative, richer and efficient workplaces.

October 4 2024 - World Smile Day (Global)
World Smile Day takes place on the first Friday of each October. It was born from the idea that everybody should devote one day each year to acts of kindness throughout the world, regardless of politics, geography and religion. The first World Smile Day was held in 1999 in Worcester, Massachusetts, and today is celebrated in numerous countries around the world.

October 7-13 - National Work Life Week (UK only)
Working Families is the UK’s national charity for working parents and carers. National Work Life Week is its annual campaign to get employers and employees to find ways to improve wellbeing at work, showcase flexible working practices and improve work-life balance for all.

October 10 2024 – World Mental Health Day (Global)
World Mental Health Day is organised by the WHO. It is celebrated around the world to raise awareness of mental health issues and to mobilise efforts in support of mental health. The day highlights work being done on mental health issues, as well as the progress needed to make mental health care a reality for people worldwide.

Awareness days for November

November 2 2024– National Stress Awareness Day (UK only)
On the first Wednesday of November, National Stress Awareness Day is celebrated in the UK as a way of highlighting the importance of managing stress in our daily lives. It aims to raise awareness of stress and its impact. It also aims to reduce stigma and promote wellbeing and stress reduction for individuals.

November 11-17 2024 – Global Entrepreneurship Week (Global)
Celebrated in November each year, this is a celebration of enterprise and entrepreneurial people. Global Entrepreneurship Week is described as a “worldwide movement of entrepreneurial people, with millions unleashing their enterprising talents and turning their ideas into reality.” Check out some of entrepreneurial communities on Guild that you can apply to join.

November 29 2024 - Black Friday (Global)
Black Friday falls on the Friday after Thanksgiving in the US and it is the busiest shopping day of the year. In more recent years, Black Friday is celebrated as a shopping holiday event in other countries around the world, with many retailers offering highly promoted sales on, or around, this day. If you run a paid community you could choose to run a special membership offer for Black Friday, or you could choose to actively opt out.

Awareness days for December

December 2 2024 - Cyber Monday (Global)
Cyber Monday is the Monday following Thanksgiving and Black Friday, and is the online equivalent of Black Friday, recognising the amount of e-commerce transactions that typically occur on this day. It was created by retailers to encourage consumers to shop online.

December 3 2024 - Giving Tuesday #GivingTuesday (Global)
Giving Tuesday is a global day of giving. In 2024 it will take place on December 3rd. Individuals, organisations and businesses can support charities and the initiative with donations, time, or action. It's a great time to explore ways of giving back in your community.

December 3 2024 – International Day of People with Disability (Global)
The International Day of People with Disability (IDPWD) is celebrated around the world on 3 December each year. This UN-sanctioned day was introduced to celebrate and value the diversity of our global community and to understand and learn from the experiences of people with living with a disability.

December 5 2024 - International Volunteer Day (Global)
The UN Volunteers (UNV) programme organises International Volunteer Day on to celebrate and promote the work of volunteers around the world.

December 12 2024 – Christmas Jumper Day (UK only)
Workplaces, schools and groups of friends come together to dress up in something festive, raise money for Save the Childrenand feel part of something bigger. Not everyone celebrates Christmas but it’s more about the charity and togetherness – take the opportunity to share photos in your team or community.


Six ways to use awareness days to create content and engage your community

  • Create a poll or survey
  • Ask your community to share their experiences or plans to mark a particular day
  • Share your own experiences or story if the day is relevant to you
  • Plan ahead and invite your community or organisation to share their experiences and insights in a piece of content
  • Hold a webinar, AMA or lunch and learn with an expert or guest speakers
  • Take part in an activity or donate to the cause behind the day -  tell your community why it's important to you


Awareness days and holiday calendars

Alongside these widely recognised awareness days, why not look for some events and diary dates celebrated within your specific industry?

Here are some additional resources to explore:

Days of the Year

There is a Day for That

UN list of Days and Weeks

Bank Holidays and Observances in the UK

NHS Employers - calendar of campaigns and awareness days

Examples of awareness day content on the Guild blog

Stress Awareness Month

Giving Tuesday

International Women's Day

Community Manager Appreciation Day

Data Privacy Day

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