As marketing becomes more competitive, more brands are turning to community building to give them an edge. Fostering a strong customer community is an effective way to keep your audience engaged with your company organically and communicate with them in a less sales-driven way. Plus, it can help with customer…
3 posts tagged
ecommerce
The future of ecommerce: automation, job creation and customer-centricity
Since the early 2000's, growth in retail has remained flat. However, ecommerce sales have increased at a meteoric pace. Yet as pervasive as ecommerce may seem, it surprises many that online shopping accounts for less than 10% of retail sales. This gap reveals the vast market share still attainable for…
How marketers are using AI to gain customer insight
According to a recent study, 78% of senior executives are looking to integrate artificial intelligence into their operations within the next 12 months. The study, conducted by the Chief Marketing Officer Council and IBM Watson Customer Engagement, surveyed 168 executives, 44% of whom were in marketing roles. And according to…
