Since the early 2000's, growth in retail has remained flat. However, ecommerce sales have increased at a meteoric pace. Yet as pervasive as ecommerce may seem, it surprises many that online shopping accounts for less than 10% of retail sales. This gap reveals the vast market share still attainable for…
2 posts tagged
ecommerce
How marketers are using AI to gain customer insight
According to a recent study, 78% of senior executives are looking to integrate artificial intelligence into their operations within the next 12 months. The study, conducted by the Chief Marketing Officer Council and IBM Watson Customer Engagement, surveyed 168 executives, 44% of whom were in marketing roles. And according to…