Key takeaways from a handful of inspiring talks at Memcom's 2019 conference: Leading into the Future.…
11 posts tagged
engagement
Value over volume: How often should a Guild host contribute to optimise group engagement
How do we increase engagement within our organisation? This is a common conundrum that leaves communication managers, marketers, HR directors and community managers perplexed - and it's a question that we are currently trying to unpack at Guild. Since launching in November 2018, we have accumulated over 1,500 Guild…
Headline findings for engagement and networking in professional membership organisations
Duncan Grant, of the Membership Organisation, has produced an excellent report summarising where professional membership organisations are in addressing the challenges and opportunities around member engagement.Key findingsThe report is based on the findings of a number of key research initiatives in recent years. The full version can be viewed…
How to build a strong community
Like Rome, communities cannot be built in a day. Setting up a community is often the easiest step – nurturing and growing that community is the long-term challenge. However, your hard work will eventually pay off, as communities are a key component in the longevity and success of a business. There…
How businesses are using communities to engage customers
As marketing becomes more competitive, more brands are turning to community building to give them an edge. Fostering a strong customer community is an effective way to keep your audience engaged with your company organically and communicate with them in a less sales-driven way. Plus, it can help with customer…
Why your team needs a community manager
Within many marketing teams, laser focus is placed on content management and strategy, and rightly so. The quality and timing of this kind of output is crucial to the visibility of any brand, but perhaps not every company gives much thought to what happens next. Once a member of the…