Within many marketing teams, laser focus is placed on content management and strategy, and rightly so. The quality and timing of this kind of output is crucial to the visibility of any brand, but perhaps not every company gives much thought to what happens next. Once a member of the…
6 posts tagged
engagement
How do you provide a conversational interface to your business?
Conversational design is a hot topic. But how do you provide conversational interfaces to your business, product or service?…
We need workplace tools which engage emotionally not just productively
Current professional communication tools focus on productivity. But the future of work calls for experiences which engage emotionally. How might this work?…
How to grow your professional network
People do business with those they know and trust. People working in every industry can benefit from growing their professional network in a myriad of ways including job opportunities, sales and knowledge sharing. Cue the old adage, it's not about what you know it's who you know. Many young people…
Interview with Guild CEO Ashley Friedlein: "how Guild can shake-up B2B events"
Event marketing consultancy MPG interviewed Ashley Friedlein to discover how Guild can be used to improve the event experience for delegates, speakers, judges and sponsors.…
What the pressure to modernise means for professional membership organisations
Guild recently conducted research with 33 membership organisations in an attempt to further understand their current challenges, specifically in the context of communication with and amongst their members.…