Like Rome, communities cannot be built in a day. Setting up a community is often the easiest step – nurturing and growing that community is the long-term challenge. However, your hard work will eventually pay off, as communities are a key component in the longevity and success of a business. There…
8 posts tagged
engagement
How businesses are using communities to engage customers
As marketing becomes more competitive, more brands are turning to community building to give them an edge. Fostering a strong customer community is an effective way to keep your audience engaged with your company organically and communicate with them in a less sales-driven way. Plus, it can help with customer…
Why your team needs a community manager
Within many marketing teams, laser focus is placed on content management and strategy, and rightly so. The quality and timing of this kind of output is crucial to the visibility of any brand, but perhaps not every company gives much thought to what happens next. Once a member of the…
How do you provide a conversational interface to your business?
Conversational design is a hot topic. But how do you provide conversational interfaces to your business, product or service?…
We need workplace tools which engage emotionally not just productively
Current professional communication tools focus on productivity. But the future of work calls for experiences which engage emotionally. How might this work?…
How to grow your professional network
People do business with those they know and trust. People working in every industry can benefit from growing their professional network in a myriad of ways including job opportunities, sales and knowledge sharing. Cue the old adage, it's not about what you know it's who you know. Many young people…