What role does community play in supporting subscriptions and membership in B2B media models?…
4 posts tagged
media
“Media-as-a-Service” (MaaS): the future of B2B media?
The future of the B2B media model needs to learn from SaaS. Here's how it might look.…
The return of community in B2B publishing / media (Part 2)
Community and membership models are becoming increasingly popular for B2B publishers and media businesses. Why?…
A maturity model for the journey to memberships for B2B publishers (Part 1)
The 5 stages of the journey towards memership and community for B2B publishers and media businesses.…