PPA uses Guild, a messaging app for professional networks, to host online member groups, significantly increasing the value of their membership offering.…
4 posts tagged
publishing
What is the ROI of online community for B2B Media?
Guild explores both the strategic (non-financial) benefits and monetisation options being enjoyed by a range of B2B media online communities.…
The return of community in B2B publishing / media (Part 2)
Community and membership models are becoming increasingly popular for B2B publishers and media businesses. Why?…
A maturity model for the journey to memberships for B2B publishers (Part 1)
The 5 stages of the journey towards memership and community for B2B publishers and media businesses.…