Digital research, analytics, marketing, digital projects and products development professional with over 14 yrs of experience across FMCG, consulting, startups, and higher education sectors. Assisted over 25 global brands' corporate websites and organisations on various website effectiveness and performance measurement, VoC, strategy and e-transformation projects. Qualifications: DAA certified web analyst, MSc in international business, Diploma in digital marketing, and BSc in management and economics.