The purpose of the Market Research Professionals group is to provide a platform for experienced market researchers to share, discuss, and advance their knowledge and expertise in the field. The group encourages collaboration and provides resources, such as industry news and updates, upcoming events, and job opportunities, to its members. The group also works to promote the importance of ethical research practices and the use of professional standards and guidelines. Additionally, the group encourages members to actively participate in research projects, provide mentorship to new professionals, and use data-driven insights to inform decision-making.