Ashley Friedlein

CEO & Founder, Guild

Founder/CEO of Guild. Founder of Econsultancy. Serial entrepreneur at the intersection of marketing / media / tech. Full details on my LinkedIn profile at https://www.linkedin.com/in/ashleyfriedlein/

Purpose of group

CREO was originally set up as a support group for event organisers as the pandemic hit. CREO stands for *C*oronavirus *R*esponse for *E*vent *O*rganisers. It has since morphed into a peer support community for event professionals learning to run virtual and hybrid events. The purpose of the group is to share experiences, insights, learnings, recommended suppliers and useful contacts so we save time, learn, and avoid mistakes.