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This is Marketing Campaign

25 MEMBERS
19555
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Charlie Nettle

Commercial & Marketing Director, AV Dawson

As a strategic marketing professional I'm driven to ensure marketing is better understood, utilised and valued. To address the challenge of marketing marketing I have founded 'This is Marketing' - a social good campaign to encourage the marketing community to come together to use its expertise to consistently promote the marketing profession - please support us at www.thisismarketing.co.uk A bit about my background: I began my career in the IT and education sector as an IT trainer before moving into marketing once I completed a Masters in Marketing Communications. An 11-year period in a strategic marketing role with the North East England Chamber of Commerce included several major projects such as brand development, new product development, customer segmentation and digital transformation programmes. I also delivered the Chamber's bicentenary campaign which included a Guinness World Record. In December 2015 I moved into the ports and logistics sector, in a marketing role with AV Dawson, becoming its Commercial & Marketing Director four years later. I have been a member of the Chartered Institute of Marketing (CIM) since 2000. I became a Chartered Marketer in July 2011 and was awarded fellowship in August 2017. My non executive board roles have included being Chair for CIM’s North East Regional Board and I'm currently a trustee for the mental health charity, Middlesbrough and Stockton MIND.

REQUEST TO JOIN

Charlie Nettle

Commercial & Marketing Director, AV Dawson

As a strategic marketing professional I'm driven to ensure marketing is better understood, utilised and valued. To address the challenge of marketing marketing I have founded 'This is Marketing' - a social good campaign to encourage the marketing community to come together to use its expertise to consistently promote the marketing profession - please support us at www.thisismarketing.co.uk A bit about my background: I began my career in the IT and education sector as an IT trainer before moving into marketing once I completed a Masters in Marketing Communications. An 11-year period in a strategic marketing role with the North East England Chamber of Commerce included several major projects such as brand development, new product development, customer segmentation and digital transformation programmes. I also delivered the Chamber's bicentenary campaign which included a Guinness World Record. In December 2015 I moved into the ports and logistics sector, in a marketing role with AV Dawson, becoming its Commercial & Marketing Director four years later. I have been a member of the Chartered Institute of Marketing (CIM) since 2000. I became a Chartered Marketer in July 2011 and was awarded fellowship in August 2017. My non executive board roles have included being Chair for CIM’s North East Regional Board and I'm currently a trustee for the mental health charity, Middlesbrough and Stockton MIND.

Purpose of group

To ensure marketers and marketing are better recognised and valued, by working together to develop a consistent, clear, compelling message of what marketing is and the value it delivers. This will be developed into a one-page infographic which everyone can use to help promote marketing. This community is supporting the aims of the 'This is Marketing' campaign which can be found at www.thisismarketing.co.uk.

Cost

Free

Date formed

Feb 14, 2021

Last active

Apr 19, 2021

Messages last month

20

Sample job titles of group members

Digital Specialist , Associate Professor in Marketing, Growth Marketing Manager, PR & Comms Specialist, Founder, MD & Consulting Chief Marketing Officer

Sample organisations of group members

American Express, Northumbria University, Digital Boost, Horizon Works, YUnique Marketing Ltd

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