Charlie Nettle

Commercial & Marketing Director, AV Dawson

As a strategic marketing professional I'm driven to ensure marketing is better understood, utilised and valued. To address the challenge of marketing marketing I have founded 'This is Marketing' - a social good campaign to encourage the marketing community to come together to use its expertise to consistently promote the marketing profession - please support us at www.thisismarketing.co.uk A bit about my background: I began my career in the IT and education sector as an IT trainer before moving into marketing once I completed a Masters in Marketing Communications. An 11-year period in a strategic marketing role with the North East England Chamber of Commerce included several major projects such as brand development, new product development, customer segmentation and digital transformation programmes. I also delivered the Chamber's bicentenary campaign which included a Guinness World Record. In December 2015 I moved into the ports and logistics sector, in a marketing role with AV Dawson, becoming its Commercial & Marketing Director four years later. I have been a member of the Chartered Institute of Marketing (CIM) since 2000. I became a Chartered Marketer in July 2011 and was awarded fellowship in August 2017. My non executive board roles have included being Chair for CIM’s North East Regional Board and I'm currently a trustee for the mental health charity, Middlesbrough and Stockton MIND.