Back to profiles
Brand strategist, Mercury Creative Marketing & Advertising
Jessy‘s professional bio / interests
I am a professional brand expert with a Masters in Business Administration (MBA) from the Alliance Manchester Business School, UK. I have work experience of 20+ years in various sectors of Marketing ( B2B & B2C) – (advertising and media industry, ranging from media (advertising agency) print and online platforms) to corporates and have worked with some of the biggest and best organizations in the world. These include Saatchi & Saatchi, (India), Bennett Coleman , Manweb PLC (UK) , Malayala Manorama, Hughes Software Systems, Electric Orange ( Dubai ) and Mercury Creative Concepts ( Dubai). In my working career, I have led teams, built long lasting relationships with clients, run the marketing divisions of various companies , as well as taking full accountability and responsibilities for creative and innovative marketing. Additionally, I have schooled and worked in many different countries which means that I have an inherent sensitivity to various cultures and traditions thus allowing me to work with many people of different nationalities ensuring that I add value. Key skills: • Over 20+ years of international marketing and branding experience. • Results-driven creativity. • Strategic planner with operations and project management experience • Strong executive leadership and interpersonal skills. • Business growth through driving brands • Marketing to reach new geographies, target segments, and increase usage • Product and services communicated better to increase market share • New products – launches – concept to execution of product, • Packaging.
I’d like help with…
Building brands - from local to global Marketing strategies and consulting on the same One off stand out ideas that actually bring in much goodwill and revenue to the brand!
An interesting, or unusual fact(s) about me…
I’ve written a book for my son ( who is adopted) with customised illustrations. I make the layout available to other parents who are adopting and want to let their child know in an easy way.
I live in
A career highlight
When I got some of the top agencies wanting to work with a company I consulted with ( who were very new in the market) even before the brief was sent simply because of the very clever invite idea that was sent.
25 August, 2023