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Craig Hepburn
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Craig Hepburn

Head of Digital, UEFA

Craig's professional bio / interests

A senior marketing executive with over 20 years of digital marketing, eCommerce, OTT, lead generation and technology development across both B2C and B2B. Craig has an extensive and deep knowledge in developing and executing digital transformation and marketing engagement strategies that have a proven record in improving business performance. Craig is a focused and highly driven professional who strives to build world class teams that transform, innovate and disrupt legacy marketing models. Craig is currently leading the Web3 strategy across UEFA with the ambition to better understand the strategic opportunities for European football in all areas such as NFTs, Metaverse, Blockchain, Fan Tokens and Crypto. Craig has a broad & detailed knowledge of the digital technology marketing landscape, brand planning, online consumer behaviour, mobile marketing, content development and consumer experiences and has been responsible for developing highly successful marketing strategies and digital transformation programs for some of the worlds largest brands including Rentokil Initial, STA Travel, Nokia, Microsoft and Tata. In doing so Craig has been able to develop and deliver world leading digital transformation programs that have fundamentally enhanced how companies engage with customers while also transforming internal business processes to be more relevant in a digital first world.

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Joined Guild

Aug 12, 2020