Former Sapient, United Internet Media and NetGenesis. Director Marketing Strategy & Analysis as well as Principal Digital Marketing Analytics. Worked in evangelizing and building the first marketing measurement initatives in the early century. Built and shaped data practices and data teams across data literacy, technology, data science and business relevancy. Created a D2C Marketing program including agency partners, marketing technology and data ownership for a global MedTech leader.

some of the additional questions that come up day after day

I also studied literature and semantics and it actually helped

DE

Was allowed to shape a new digital marketing analytics program at Unilever with my team across Germany, US, UK and India for over 4 years