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Dan Chorlton


Dan Chorlton

Co-founder & CEO, GOA Marketing

Dan's professional bio / interests

Run a SaaS called GOA. GOA is a paid search auditing technology developed to drive growth, cut wasted spend and save time. Based on the concept of Governance, Opportunity and Accountability - hence GOA - the company was formed in 2015 by Dan Chorlton and Lewis Clayton. It enables businesses to effectively monetise their digital marketing investments by identifying trapped value to give them a competitive advantage. GOA’s automated monitoring platform analyses paid search across Google and is currently optimising over £500million of Google spend.

I’d like help with…

Connecting with new people, finding charities I can help

An interesting, or unusual fact(s) about me…

I make techno and play the violin over the top

I live in


A career highlight

Building a SaaS platform that has huge companies using it! And case studies of huge uplifts for blue-chips with many more case studies on the way. Having a testing lead approach that has driven massive uplifts for various advertisers throughout the years. Also training lots of people who are doing incredibly well in their careers and I had a small part to play with that!




Joined Guild

Nov 27, 2020