Co-Founder, The Advisory Collective
Ellie's professional bio / interests
Co-Founder of The Advisory Collective, a digital consultancy working with businesses, supporting their successful launch and growth strategies as well as digital acceleration projects. She has over 20 years’ experience in the advertising and media industry, the last 15 of which have been within digital. A champion for inclusivity, co-founder of Digital Leading Ladies which was created as an informal and inclusive group in 2018 and currently comprises 260+ of the most senior and entrepreneurial women in the digital advertising industry. The group aims to open doors for females within the industry, providing speakers for events and contributors to industry opinion pieces. She is also a member and mentor of Media for All which was set up to help encourage more Black , Asian and other ethnic talent into media and provide a support and mentoring network to ensure that this talent flourishes. In 2018 Ellie was appointed Non-Executive Director of Look Ahead Housing & Care Ltd, a position that enables her to take her digital knowledge and understanding into the third sector. She is also a trustee for DigiLearning a charity that teaches digital skills to young adults from diverse socio-economic backgrounds. Ellie is also an advisor to Cocoa Magazines – the UK’s first Black children’s magazines. Cocoa Girl was launched in July 2020 when a gap was spotted in the children’s magazine market. Cocoa Boy was launched in September 2020 and aims to eradicate the negative stereotypes often associated with Black boys. The magazines help to educate and inform about Black culture.
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An interesting, or unusual fact(s) about me…
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A career highlight
When I was brave enough to branch out on my own in 2015!
Jan 12, 2021