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James Loudon


James Loudon

Founder, Propeller and Co

James's professional bio / interests

I started Propeller and Co to help companies move meaningful conversations into mission-critical ones through a network of "best in class" advisors and practitioners. Using an expert-led and community-building approach, I help companies tackle key themes in the boardroom such as digital innovation, sustainability and geo realignment.

I’d like help with…

Executive community building initiatives

An interesting, or unusual fact(s) about me…

My shoe size is 49.5

I live in


A career highlight

building and scaling up two content-centric businesses from near scratch in Shanghai although I hope my highlights are in front of me not behind me ..




Joined Guild

Jan 23, 2021