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Jeff McCarthy


Jeff McCarthy

Senior Lecturer Digital Marketing, Manchester Metropolitan University

Jeff's professional bio / interests

Senior digital marketing specialist, educator and blogger. Passionate about collaboration and talent development. Since 1996 I've worked across all areas of digital marketing and achieved 3x world firsts in the process. Board Member of the Manchester Publicity Association (MPA) since Feb 2015. DMA North Council member and on DMA National Talent Hub since Nov 2018. Studying a PhD on social media strategies of UK football clubs. Award-winning author. Creator and author of 5x Award-winning blog Highly experienced speaker/trainer for CIM, IDM, Econsultancy, MMUBS and more.

I’d like help with…

Building community networks of digital marketers to enhance their career pathways and sharing of expertise Mentoring of early career digital experts Employability of graduates Guest speakers Digital Value Proposition

An interesting, or unusual fact(s) about me…

Played footie against Terry Darracott many times in my early teens - could never get the ball off him despite him being in his 50s!

I live in


A career highlight

Achieved a world first for client when showcasing dynamic pricing in their online catalogues - saving them a fortune in print and increasing their conversion rates.




Joined Guild

Feb 03, 2021