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Michelle Goodall


Michelle Goodall

CMO Guild, Michelle Goodall

Michelle's professional bio / interests

>25 years in digital, marketing, community and comms. Client, agency and vendor side. “The Dame Judi Dench of social media.”

I’d like help with…

Learning about niche areas that I have limited experience in. Learning from others' experiences in life and business.

An interesting, or unusual fact(s) about me…

Former British Kickboxing Champion 🥊

I live in


A career highlight

D&AD pencil award / working on London2012 with LOCOG in their social media/comms team.

Links Communities I host / co-host on Guild: Stuff I write about Community: Webinars, podcasts and events: A primer on B2B marketing communities: Community Led Growth (Ungated): How to build a community (PR Moment) TikTok Primer: The ESG opportunity for PR: People Buy People - Community Building - CommsHero - Why Online Community is all to play for for CommsHeroes - Reports and papers I've written / co-written: [free to view] What is Community Based Marketing (CBM) [free to download] [free to download - no sign up] [free to download - no sign up] [paywall] [paywall] [paywall] [paywall] [paywall] [paywall] [paywall] E-learning I've developed: [paywall] [paywall] Training, coaching and development topics: Marketing and Comms Strategy Community Strategy Digital Marketing and Comms Strategy (plus all modular topics from Social, Search Marketing, Content Strategy, etc) Social media crisis and issues management and social media simulations/exercises Executive coaching - online reputation/social media and community presence for C-level professionals



Joined Guild

Nov 16, 2018