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Alex Abbott


Alex Abbott

Founder, Consultant, Supero

Alex's professional bio / interests

21 years in Ad-MarTech and I’ve learnt a thing or two about what it takes for businesses to use MarTech effectively, to grow their business. Whilst my job has been building sales teams and growing revenue for software businesses this has always been from one perspective: accelerate customer success, efficiently. My more recent roles have been leading teams of 40-45, transforming to a modern sales approach and growing customer revenue.

I’d like help with…

Connecting with like-minded marketers wanting to improve our industry.

An interesting, or unusual fact(s) about me…

I convinced my family (5 of us) to relocate twice in the last 10 years (Melbourne & Dubai). 7 of us to Dubai if you count the two dogs!

I live in


A career highlight

Growing a SaaS business from zero to $22M in 4 years.




Joined Guild

Feb 22, 2021