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Cristian CITU


Cristian CITU

Digital Transformation Adviser,

Cristian's professional bio / interests

Cristian Citu is a digital innovation enthusiast with a deep passion for entrepreneurship and social impact. His professional experience covers a wide variety of chapters: Non-profit – based at the World Economic Forum headquarters in Switzerland and focusing on the impact of digital technologies on business and wider society, while managing dedicated deep-dives on new digital business models, or exploring the implications of exponential technologies such as quantum computing. Corporate – various roles while based in Germany at the global headquarters of the logistics giant DHL, with his last role as Senior Director of Group Digital Strategy, facilitating the design and implementation of the digital transformation agenda; He also spent time in Singapore for DHL’s Asia Pacific regional office, where he became a big fan of Asia’s innovation approach. Charity – collaborating with World Vision, an inspiring organization which has already helped millions of the most vulnerable children in the most difficult parts of the world. Consulting – during the recent years Cristian has been running his own digital transformation advisory work (@TheChiefDigital,, but he also spent a few years in a full-services consulting boutique while based in his home country Romania. Nowadays Cristian is based in Stockholm where you’ll find him immersed in Scandinavia’s impact innovation ecosystem, always looking for new opportunities to accelerate the world’s shift to desirable futures.

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Joined Guild

Mar 11, 2021