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Louise White


Louise White

CMO, Donor Tribe

Louise's professional bio / interests

I’ve been managing large subscription and membership services for over 15 years. I’m now co-founder and CMO of Donor Tribe - an sophisticated environmental philanthropy fund management service. Philanthropists like Bill Gates and high net worth families employ dedicated fund managers and grant makers to use their money to change the world. They invest charities and programs you’ve never heard of. The ones that really can change the world - from the grass roots up. The ones that don’t have marketing budgets or CEOs with 6 figure salaries. Donor Tribe brings together the expertise of fund managers who select charities and programs so they can accessed by everyone who wants their environmental donations to really change our world.

I’d like help with…

Connecting with people who have interesting ideas about digital subscription and membership marketing. People’s experiences, war stories and thoughts on selling start ups to incumbents. I’ve been an acquirer of business and sold some legacy products but not the seller.

An interesting, or unusual fact(s) about me…

I used to be a (not very good to be honest) croupier. I am a member of my village Young Women’s Institute. This is certainly a surprise to me. I’m slightly addicted to TikTok.

I live in


A career highlight

Becoming a group marketing director aged 30. Handing it over to my protégée 10 years later knowing they would be amazing.




Joined Guild

Mar 16, 2021