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Lisa Menaldo


Lisa Menaldo

Co-Founder, The Advisory Collective

Lisa's professional bio / interests

Since starting her career in print as Sales Manager at IPC Media (now TI Media), Lisa was among the first to see the arrival of the digital revolution. In the late nineties, she joined 24/7: only the fourth employee outside the US and the first to lead the UK and EMEA commercial teams. Since then, she has spent 20 years at the head of the advertising and technology curve. Lisa also launched and held the position of UK Managing Director of Bannerconnect, an international programmatic trading company. Following the company's acquisition by GroupM for Xaxis, Lisa oversaw a continual flow of agency business by supporting the redesign, roadmap and technical development of innovative programmatic tools. Lisa was instrumental in overseeing the definition of rules for the different business models, training of teams across the agencies and also consulting on new GroupM business models and client pitches. Determined to continuously push new boundaries and expand her knowledge, Lisa took the helm as UK MD at Subline Skinz —launching the company’s innovative skin-based offering to an international audience. Prior to launching the Advisory Collective Lisa was CRO then CEO of Chalk Global one of the largest independent full-service digital media agencies and Boxing Social the No1. destination for all boxing related content, news and video Lisa is also a Co-Founder of the Digital Leading Ladies network, an all-inclusive group of nearly 300 senior woman in advertising and technology sector and Non-Executive Director to Crate Media Group and Scale Digital.

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Joined Guild

Mar 17, 2021