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Anne Goodman


Anne Goodman

Consultant, adviser & NED, Media & Advertising Technology and Media Regulation

Anne's professional bio / interests

Anne is a highly experienced CMO, board member and business advisor. Specialising in the creation of innovative marketing and brand propositions for a variety of companies particularly technology and media companies across public and commercial sectors that have included BBC Worldwide, British Airways, Microsoft, BT, PwC and Getronics. Anne gained deep experience in digital marketing and the application of advertising technology through senior international management positions initially at Microsoft MSN where she held a number of senior management roles leading the international sales marketing strategy for Microsoft Advertising. Then most recently as SVP Sales Marketing & Ad Technology at BBC Advertising a division of BBC Worldwide that handles the BBC’s commercial business outside of the UK. Anne was Vice-Chair of the Executive Committee of IAB Europe, the European-level association for the digital marketing and advertising ecosystem, and a lay member of Council for University of Bath and is currently a Trustee of the charity Leonard Cheshire. She is a graduate of Durham University, where she gained a BSc in Geography and is studying for a MA in Leadership and Sustainability at IFLAS at the University of Cumbria specialising in the principals of mutuality and democracy that will support sustainable business models.

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An interesting, or unusual fact(s) about me…

Multiple sports interests on the road, water and wall. Leading to a presenting role at the Kendal Mountain Festival

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Joined Guild

May 03, 2021