Senior Lecturer in Public Relations, Leeds Beckett University
Audra's professional bio / interests
With 20 years experience in industry and consultancy, I blend a theoretical and applied approach to my research, teaching, and collaborations with organisations and industries. My speciality is crisis management; however, my experience and research suggests that crisis management should never be reactive. Building crisis resistant and socially responsible organisations is critical to meet stakeholder expectations and attitudes in complex and often challenging local and global contexts. I am the editor for the Journal of International Crisis and Risk Communication Research, serve on several editorial boards, am the Chair of the European Communication Research and Education Association's Crisis Communication division and I collaborate with colleagues from around the world to find better ways to serve stakeholder interests.
I’d like help with…
... the translation of academic theory to applied practice
An interesting, or unusual fact(s) about me…
I'm a politics junkie and do a bit of research on the role of crisis in the Scottish independence debate.
A career highlight
Publication of my book - Crisis Communication: Managing Stakeholder Relationships
May 11, 2021