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Jay Friedman


Jay Friedman

President, Goodway Group

Jay's professional bio / interests

I'm partner and president of Goodway Holdings and its two subsidiaries, Goodway Group and Control v. Exposed (CvE). Goodway Group has been a trusted partner to U.S.-based advertisers for over 90 years with a North Star of being the beacon of honesty and intelligence in digital media. Goodway delivers true incrementality across all paid digital media channels across 20+ verticals for both brand and high-performance DR campaigns. CvE is a new breed of performance agency built to change the way the world’s largest brands think about digital media. We handle digital strategy and media campaigns for global accounts across almost every industry and are hyper-focused on delivering the right blend of insights, data-driven processes and tangible business results for every brand’s unique challenge.

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A career highlight

Joining a 75-year old (at the time,) 3rd generation family printing business and transforming it into a leading global digital agency.




Joined Guild

Jun 06, 2021