Consultant |Marketing | Branding | Strategy | , Independent Consultant
mona's professional bio / interests
An accomplished visionary & driven Marketing & Communications professional with 3 decades of International business & cross sector expertise; Offering uncommon blend of managerial, strategic, creative & analytical talents to build & revamp brands; Establish and propel businesses to the next level. A trusted advisor to board and executive-level stakeholders towards the building and the realization of strategic brand vision and its deployment through highly effective and integrated communications across all direct, digital and social channels; Use design thinking approach for problem solving, digital disruption and innovation Under the umbrella of ‘Landor Associates’ branding consultants, Led Multi-Million US$ Branding, Customer Experience & Customer Engagement programs for leading existing and emerging brands in the ME region. Brand Strategy Development | Brand Architecture | Brand Engagement | leading design brand teams towards the creation of the brand expression - brand Assets - brand Mark, look & feel, graphic language, tone of voice, verbal branding, guidelines book, 3D environment, Digital Customer Experiences & Innovation. Sectors: Destination Branding | Hospitality | Art & Culture | Aviation | Education | Professional Institutions | Real Estate | Family Business | FMCG - Consumer brands| Hospitality | Luxe | Some Projects: Sharjah Tourism Authority | Dubai Chamber of Commerce | Al Jaber Private Aviation | Royal Air Maroc | American University of Sharjah | Sharjah Theatres Group | City Stars Group Egypt | Al Rostamani Group | Emaar Real Estate Projects Morocco | Otherwise, I've been working with International companies & brands in the Middle for the last 3 decades, during which I launched & established brands in the luxury Beauty industry, Pharma & Consumer Goods, Kicked off global companies and propelled them to fruition. I have a strong understanding of the ME consumers specific needs & shopping habits; and witnessed the evolution and transformation of Retail especially in the GCC with the adoption of E-commerce. Some brands exposure include L’Oreal Luxury, L’Oreal Professional ,Clarins, Guerlain, Chanel, YSL, La Prairie, Chopard Parfums, Reckitt Benckiser Brands, Unilever Brands, Johnson & Johnson Brands, Novartis to name a few. In my free time, I would be baking, invest quality time with the kids in the family and upgrading my skills; The last certification I obtained, is about digital transformation |Leading the modern day business – Darden School of Business , University of Virginia| optimizing lockdown time during the peak of the pandemic.
I’d like help with…
Not yet provided
An interesting, or unusual fact(s) about me…
I am a result intelligence leader, well developed my consulting skills during my days at Landor Associates Branding Consultants; Otherwise, I am excellent at kick starting & beating the finish line on a project, a start-up, high level initiative. I am an outside the box thinker, and love surfing the unknown.
A career highlight
My career is a succession of outstanding moments - One event marks my career - the L'Oreal Unesco for Women in Science program - when I took an unseen project - potential and made out of it a national - regional event obtaining the patronage of HH Sheikh Mohamed Bin Rashed al Maktoum the ruler of Dubai for the first time supporting a private event. Under the same event, I managed to bring to light a Saudi Professor talent who helped initiate higher studies for females in the kingdom. The UAE regional event was rated the best globally after the L'Oreal Unesco main event; whereby we managed not only to get high level sponsorship, but also got to the fabric of the scientific society, students and faculty levels and for sure achieved the L'Oreal corporate objective supporting their position as 'research based company that supports women'.
Jun 26, 2021