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Ames Roberts


Ames Roberts

Founder & Chief Consultant, Fehu Channel Consulting

Ames's professional bio / interests

Hi, I'm Ames. I live just outside York in the countryside at the foot of the Howardian Hills. I have been a passionate Channel addict for just shy of 20yrs. In March 2021 I left my two decade career in software vendor channel roles to set up Fehu Channel Consulting. Fehu work with kick-ass vendors on their channel strategy and execution to ensure relevant modern engagement with partners and predictable results. 'Fehu' is linked to the idea of knowledge being wealth and sharing it makes it grow, so this forum really appeals to me. Happy to be among kindred spirits! Waving from the Yorkshire fields...

I’d like help with…

Connection. As an independent consultant surrounding myself with other cool brains is really important to me.

An interesting, or unusual fact(s) about me…

I once met Buzz Aldrin in a lift in NYC, and had no idea who he was...

I live in


A career highlight

Stepping out into independent consulting in 2021




Joined Guild

Jul 08, 2021