Programme Director for BA Marketing Management , Cardiff Metropolitan University
Joyce's professional bio / interests
Having retired from the Department of Defense, I am now the Programme Director of the BA Marketing Management suite (Advertising, Branding, Marketing, PR and Sales) at Cardiff School of Management. My current research focuses on Influencer Marketing. I recently co-edited "Influencer Marketing: Build Brand Communities and Engagement" with Routledge.
I’d like help with…
Matching university students with internships, placements and fraduatw schemes. I am also looking for organisations that would like marketing students to work on live client briefs as part of their assessments.
An interesting, or unusual fact(s) about me…
I spent 21 years working in and for the US Army as a Broadcast Journalist and later a Public Affairs Specialist.
A career highlight
Surviving multiple deployments with my sense of humour intact!
@DrJoyceC on twitter and clubhouse
Aug 10, 2021