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Joyce Costello


Joyce Costello

Programme Director for BA Marketing Management, Cardiff Metropolitan University

Joyce's professional bio / interests

Having retired from the Department of Defense, I am now the Programme Director of the BA Marketing Management suite (Advertising, Branding, Marketing, PR and Sales) at Cardiff School of Management. My current research focuses on Influencer Marketing. I recently co-edited "Influencer Marketing: Build Brand Communities and Engagement" with Routledge.

I’d like help with…

Matching university students with internships, placements and graduate schemes. I am also looking for organisations that would like marketing students to work on live client briefs as part of their assessments.

An interesting, or unusual fact(s) about me…

I spent 21 years working in and for the US Army as a Broadcast Journalist and later a Public Affairs Specialist.

I live in


A career highlight

Surviving multiple deployments with my sense of humour intact!


@DrJoyceC on twitter and clubhouse



Joined Guild

Aug 10, 2021