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Richard Riccelli


Richard Riccelli

President, Richard Riccelli, Inc.

Richard's professional bio / interests

Direct response advertising copywriter and designer. Early career: Ogilvy, Bozell, BBDO, Mullen. Independent creative ever since. Specialist in subscription marketing. See Current and former clients include American Express, Fidelity, The Economist, The Chronicle of Higher Education, The New England Journal of Medicine, Cricket Media, Fast Company, numerous others. See

I’d like help with…

The launch of this new idea:

An interesting, or unusual fact(s) about me…

Some of my most successful clients ​don't hire me to write their copy. Instead​,​ they pay me a fraction of my​ usual​ rates simply to read their copy—​and make instant A/B improvements to their in-house creative​. ​A fast, effective​ ​​workaround​ for clever subscription marketers on tight budgets​. See

I live in


A career highlight

Winning a Super Bowl bet with Stephanie Williford




Joined Guild

Sep 08, 2021