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Deri Jones


Deri Jones

Advisory and Digital Transformation mentoring; to tech companies, Various

Deri's professional bio / interests

Until August 2022 was founder/CEO of eCom services SaaS company thinkTribe - worked with ~ 60 bluechips helping them risk reduce Customer Friction, maximise the rate of digital transformation, through unique 'Mystery Shopping on Steroids'. Unusual combination of skills - combining marketing, strategic management with deep software development process. The management of software development is unlike all other management practise - which means (nearly) every organisation gets it wrong despite lofty claims of Agile etc! Interested in neuro-atypical awareness: so many CEO's I network with, that like me have come up through a technical background; share some of the neuro-atypical behaviours I do. Advocate on the side for electric vehicles, wind power, freedom of speech, self-reflection

I’d like help with…

Methodologies for uniting teams around a common goal of "it's the online CX, stupid"

An interesting, or unusual fact(s) about me…

My wife is German, so my kids are 1/4 english, 1/4 welsh and 1/2 german!

I live in


A career highlight

The Internet in the UK did NOT start in London - but in Canterbury, Kent. I managed the spinoff from the Uni that was the first UK Internet Service provider.




Joined Guild

Sep 16, 2021