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Sarah Jordan


Sarah Jordan

Founder and CEO, Y.O.U underwear

Sarah's professional bio / interests

20+ years in digital across charity, education & commercial sectors before a complete career change to set up a sustainable underwear business. 3 years & 1 pandemic later and we’re still here - a small biz trying to change the world one pair of pants at a time. Recently certified as top B Corp in the UK (& top fashion brand globally) & just donated our 18,000th pair of undies. Also run a positive change agency for women & Trustee at The Beam Foundation and Smalls for All.

I’d like help with…

Scaling a small sustainable business, sustainably (mostly online). Probably a mentor.

An interesting, or unusual fact(s) about me…

Collector of random qualifications - ski instructor, EFL teacher, sports massage therapist, NLP coach and WSET wine master.

I live in


A career highlight

Most recent - B Corp.




Joined Guild

Sep 18, 2021