Partner, Profitabl.co (& Consulting MD @Ultima Media)
Gavin's professional bio / interests
It's April 2021 and the start of a new journey. I focus on transformation. Maximising business value through smarter commercial marketing, technology & procurement solutions. Specifically, I: - Undertake analyses, benchmarks and audits of your business and marketing spend; - Show in detail where you make the most revenue, profits and cash, why and how to improve; - Help you create a business case to activate new products and services; - Audit, review, recommend and activate marketing technology solutions using our 5Ps model; - Help navigate your procurement path by identifying, tendering, negotiating and managing new suppliers; - Identify commercial marketing solutions to grow your revenue, audiences and markets; Along the journey I've: ~ Navigated a business through the COVID crisis by balancing cost reduction with cash-flow and investment for growth. ~ Undertaken a number of business & product portfolio value analyses to determine streamlining | retention | expansion; ~ Reviewed and audited supplier contracts resulting in savings totalling over £12m, including print, IT services, CRM, marketing and business services. ~ Repositioned three media and marketing businesses and restructured another three. One of which achieved a £900k margin improvement in two years. ~ Undertook a full scope marketing technology audit for a media business which resulted in a building foundations for growth through MarTech. ~ Led a marketing technology review project which resulted in £150k in savings and re-investment into CRM & website platforms that created increase in both audience and revenue value. ~ Launched a media business's digital broadcast programme of livestreams, on-demand webinars, conferences, e-editions, video and podcasts through both internal and external resources and technology partnerships, resulting in higher margin digital portfolio. ~ Redefined the commercial proposition of a global media business which resulted in +£500k in incremental revenues.
I’d like help with…
Ordinarily to learn from and share insight around business and marketing transformation, cost management and procurement in the age of Net Zero.
An interesting, or unusual fact(s) about me…
Not yet provided
A career highlight
Launching King Kong Download to Own movie in 2006 AND Navigating and operating a business through a crisis (cost and cash-flow management, restructure) blended with resetting growth plans via digital content, business intelligence and paid for content (e-editions, virtual events, live-streams, first party data and custom content marketing).
Dec 05, 2019