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Joe Birkedale


Joe Birkedale

CMO & Founder, Project36

Joe's professional bio / interests

Hi, I'm Joe - Husband to one, father to 3 and CMO and founder of Project36 - a B2B Marketing agency for SaaS and Tech businesses. I create growth driven marketing strategies for SaaS & Technology companies looking to scale, fast. I do this through rock-solid data, analytics, Inbound Marketing, Account-Based Marketing (ABM) & high-performance websites. Data sits at the centre of everything I do. No guesswork, no trial and error. I employ a data-driven approach on all projects. Content strategies; driven by data. Account-Based Marketing; driven by data. Inbound marketing; You guessed it – driven by data. The output? High-value growth for organisations and brands everywhere. Headquartered in Birmingham, in the UK, my agile team are in the global territories and markets you require. We are located in every continent, country, and city that you need us. Entirely customer-centric, for the last 18 years, I have helped companies position their products and services exactly as their prospects need to see them. I help you nurture your customers to make the right choice. I also formally train business leaders in inbound marketing, marketing automation and data-led strategy, change management and B2B marketing best practice. Talk to me about: Account Based Marketing (ABM), HubSpot, Inbound Marketing, Inbound Sales, Growth strategies, Data-Driven Marketing, Growth Hacking, Growth Marketing, Inbound Marketing, Content Marketing, Change Management, Change, Branding, Strategic Marketing, Brand Development, Webinars, Podcasting, Marketing Planning, Corporate Strategy, Digital Strategy, CRM, Sales Enablement, Business Development, Building software stacks and SaaS tools for sales and marketing enablement.

I’d like help with…

I need to find a HubSpot API developer (Freelance) for immediate start on an ongoing project…

An interesting, or unusual fact(s) about me…

Still love EDM and Techno music despite being 40+ 🕺

Lives in


A career highlight

(Almost) achieving the perfect Work/Life balance whilst still delivering 2.5x growth for the agency.




Joined Guild

Oct 10, 2021