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Sam Wilson Späth


Sam Wilson Späth

Head of Digital and Social Media, Woolworths SA

Sam's professional bio / interests

I’ve been working in digital media for over 20 years. Lots of content, social media and digital marketing strategy, e-commerce, paid media planning and social reputation management. Woolworths is a high-end food, fashion, beauty and homeware retailer based in South Africa, with stores throughout Sub-Saharan Africa.

I’d like help with…

Anything content and engagement-related, really.

An interesting, or unusual fact(s) about me…

I live at the tip of Africa, where 2 oceans join. Although this is true for millions, it’s still pretty cool.

I live in


A career highlight

Being invited to speak about my job in various countries and getting to make connections across the world.




Joined Guild

Dec 18, 2019