Jeremy is responsible for transforming the Design capability and output of Diageo’s current brands and new products worldwide. Diageo is the world's leading premium drinks business. He is passionate about the impact Design has on business performance and the way Design Thinking leads to breakthrough ideas wherever it is applied. Standout projects include Johnnie Walker Blue Label, Tanqueray 10 and the Johnnie Walker Brand Home in Edinburgh which opens on 6 September 2021. Prior to joining Diageo Jeremy was Head of Design for Tesco, responsible for the portfolio of 19,000 private label products and for leading the Store Formats and Design teams. His early career was as a Freelance Designer and University Lecturer. Jeremy is a Cannes Lions and TEDx speaker. He is Chair of the Design Business Association, a member of the Design Commission advising the UK government on design policy and a visiting Lecturer at INSEEC Business School.

Design leadership, Inclusive Design, Sustainable Design, Charity leadership & governance

Board Director & former Chair of the Design Business Association (DBA). Chair of trustees for Soulmates Academy Foundation Charity.

GB

Spearheading the design of Diageo's £185m investment in Whisky tourism in Scotland, the highlight being the £85m Johnnie Walker Princes Street experience which opened in 2021.