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Freia Muehlenbein


Freia Muehlenbein

Agency Consultant & Owner, Be Reyt Agency Advisory

Freia's professional bio / interests

Hi there, I'm Freia, an agency consultant with more than a decade in operational leadership and strategic roles I'm known for helping agencies make the right changes faster. I help you understand your barriers to growth and translate them into simple actions.

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An interesting, or unusual fact(s) about me…

I'm a native German with dual British-German citizenship. Germany is where I'm from, but Britain is my home. Feeling both British and German, I named my business Be Reyt (Yorkshire for 'it will be alright') which is similar to the German word Bereit ('ready') and encapsulates how I approach things. It also describes how I ran my first 10k without doing any training, but that's a story for another time....

I live in


A career highlight

Former The Drum 30 Under 30 Women in Digital I grew a digital content & online PR offering from 0 to 100 staff I was responsible for delivering the company strategy and change programs for one of the most successful UK digital marketing agencies Qualified in Agile Change Management Mental Health First Aider




Joined Guild

Nov 17, 2021