Founder and Managing Director of Kerobu Consulting – offering Sports Sponsorship and Brand Marketing consultancy to the commercial sector. My expertise lies in working in collaboration with agencies, brands and rights-holders I am optimally placed to advise, action and consult on all matters related to Sponsorship Strategy, Brand Marketing, Event Management, Communications, Rights Negotiation and Digital Activation. My expertise has been built with over 16 years of sports marketing industry experience securing, managing and implementing revenue generating partnerships that deliver maximum value. Highly experienced at turning brand concepts into measurable results, overseeing sponsorship strategy and delivering award winning marketing campaigns Former Head of Global Partnerships at General Motors, leading a team responsible for Sponsorships, Brand Identity, Strategy, Ambassador/Influencer Marketing and ATL Media Planning. My Portfolio included some of the largest sports partnerships globally with Vauxhall and The Home Nations FA’s through to the largest global sponsorship to date between Chevrolet and Manchester United winning multiple Cannes Lions sport awards – some case studies below: https://clios.com/sports/winner/events-experiential/chevrolet/goalkeepers-35510 https://www.youtube.com/watch?v=8QbgbJawCXg https://www.youtube.com/watch?v=35LyhlKoII0 https://www.youtube.com/watch?v=vPO-Ttn5i60&t=48s Clients have included leading brands such as adidas, British Gas, General Motors, Vauxhall, Disney and Diageo. I am interested in project or interim senior roles to accelerate growth within your organisation during these challenging economic times at competitive rates through more effective marketing and improved capabilities. Please contact me in you are seeking an experienced accomplished senior executive that has a reputation to get things done. Would be great to catch up over a coffee or Zoom anytime soon. [email protected]

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