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Araceli Higueras


Araceli Higueras

Business Analyst | Product Owner | Executive Coach | UX Designer | Copywriter | Trustee, Global Relay and freelance Executive Coach | Copywriter

Araceli's professional bio / interests

Multilingual twice accredited business analyst (by the BCS -diploma in 2013- and the IIBA -CCBA in 2017-), an accredited executive coach (at the end of 2008) and copywriter (September 2021) with a strong background in training, financial data modelling, user experience design (also accredited), software product development and, recently, operations. I am very keen on systems thinking. In parallel, as member of employee networks leadership teams, I have led over 8 years many diversity and inclusion events, career development workshops and represented my company at the time in external events and committees in London.

I’d like help with…

copywriting for my own coaching business - I like writing other businesses' copy ;-)

An interesting, or unusual fact(s) about me…

I grew up with 2 dogs and 2 hamsters

I live in


A career highlight

My consulting stint - 10 years developing financial data models with Reuters data, before becoming a business analyst and working on corporate processes. Very enjoyable, intellectually challenging and rewarding.




Joined Guild

Jan 30, 2022