I'm a B2B Marketing Manager and Brand Strategist with 8+ years of experience in UAE and Saudi Arabia; currently working in Riyadh with Alfanar Construction, a division of Alfanar. In the last decade, I have delivered on multiple creative projects that range from... ♦ Transforming brands' digital presence through website redesign & social media overhaul ♦ Reimagining a major brand (rebrand of a multi-million dollar company with pan-MENA presence) ♦ Storytelling for internal & external communications ♦ Acquiring & retaining clients through Account-Based Marketing to... ♦ Attracting quality talent by building the Employer Value Proposition ♦ Boosting company brand through C-suite personal branding ...and much more.

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These days, I'm also interested in all things 'brand' with a special curiosity towards Saudi brands and the Kingdom of Saudi Arabia as a brand in itself; content marketing; and marketing analytics.

SA

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