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Sara Mohammad Siddiqui


Sara Mohammad Siddiqui

Senior Marketing Specialist, Alfanar Construction

Sara Mohammad's professional bio / interests

I'm a B2B Marketing Manager and Brand Strategist with 8+ years of experience in UAE and Saudi Arabia; currently based in Riyadh working with alfanar construction - the EPC division of alfanar. Over the course of my career, I have collaborated on multiple creative projects: ✔️Transformation of brands' digital presence through website redesign & social media overhaul ✔️Reimagining a major brand (Rebrand of a multi-million dollar company with pan-MENA presence) ✔️Storytelling for internal & external communications (being a Journalism School graduate helps) ✔️Growing the marketing department and mentoring teams ✔️Building the Employer Value Proposition while also creating a culture for employee advocacy ...and much more.

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An interesting, or unusual fact(s) about me…

These days, I'm also interested in all things 'brand' with a special curiosity towards Saudi brands and the Kingdom of Saudi Arabia as a brand in itself; content marketing; and marketing analytics.

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Joined Guild

Feb 24, 2022