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Emily Herreras-Griffiths


Emily Herreras-Griffiths

Head of Travel Demand Mangement, Transport for London

Emily's professional bio / interests

I am responsible for Transport for London’s Travel Demand Management (TDM) team - one of a handful in the world dedicated to this rising speciality. I've effectively delivered TDM campaigns to change customers behaviours for major events such as the Tour de France Grand Depart, the Rugby World Cup, and major Tube, rail and road closures in London and most recently the pandemic. I started my career in travel and lifestyle PR, before joining TfL’s award-winning Press Office in 2007. During my time as a media relations specialist I gained extensive experience of the city’s transport network, its customers’ needs as well as crisis and reputational management. In 2012, I became instrumental in organising TfL’s operations to successfully deliver the pan-Government and transport industry marketing and communications TDM strategy for the London Olympic & Paralympic Games - the largest integrated campaign of its kind ever undertaken. I am a big advocate of mental health and wellbeing, and have a strong interest in people and their behaviours, which is why I became a certified coach, through the Neuroleadership Institute in April 2020. Since January 2022 I've also been providing psychological first aid as part of TfL's Supporting Colleagues Network (SCN).

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An interesting, or unusual fact(s) about me…

I was fortunate enough to be born and grow up in Mallorca, Spain. Born to a Welsh mother and Spanish father I am fortunate enough to be bilingual in English and Spanish. I'm also proficient in Italian thanks to my husband who is from Rome. I know how to ride an elephant :-)

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Joined Guild

Feb 24, 2022