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Alison Phillips


Alison Phillips

Co-founder, The Say Do Company

Alison's professional bio / interests

Alison’s career has seen her deliver insight programmes in the UK, Europe, Asia and North America, across sectors including media, telecoms, automotive and logistics. Her expertise spans needs and value based segmentation, NPD, pricing and portfolio optimisation. More recently, her market leading work in automotive, and in particular, the evolution of electric vehicles, has challenged the accepted wisdom around ownership models and the ways in which personal transportation will be used in a more environmentally conscious future; and this work has extended to consider the changing decision drivers for discretionary purchase products across a number of high value sectors. Representing the voice of the customer in the boardroom, and more importantly, translating this into commercial terms against which strategic development decisions can be made, remains at the heart of Alison’s work.

I’d like help with…

We help businesses close the gap between what they SAY and what they DO when it comes to sustainability. Our approach helps business leaders to drive profit by creating synergy between sustainability and commercial performance. We help businesses to discover, define and quantify that opportunity and work with them to manage the process of change to achieve it.

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Joined Guild

Mar 04, 2022