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Sarah Riggott

Chief Marketing Office, CSM Sport & Entertainment

Sarah's professional bio / interests

Sarah is CSM’s Chief Marketing Officer and member of the Executive Board having joined the business back in 2011 before the acquisition and merger of multiple agencies to form the global CSM agency of today. In her current role Sarah is responsible for the CSM’s brand marketing strategy, integrated marketing communications and business development and also plays an operational role across the Right Sales side of the business. She works closely with all areas of the business such as Finance, Legal, IT, Sales and Talent management to ensure that a marketing ethos remains at the heart of the business. Sarah is currently co-leading CSM’s ‘Responsible Business Framework’ focused on Environmental Sustainability, Diversity & Inclusion and Wellbeing with the aim of helping CSM achieve it’s vision to inspire a better world. Sarah is CIM Chartered Marketer & Member of the Marketing Society with over 15 years’ experience of working in a variety of agency roles predominantly in the marketing communications sector and most latterly in sports sponsorship and marketing.

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