Freelance Mid-Weight Designer & Creative Brand Strategist, Kerry Treacy
Kerry's professional bio / interests
• I am a Mid-Weight Designer & Creative Brand Strategist motivated by the imaginative application of artistry, human insight, and technology to craft, define and deliver emotive brand and user experiences, accelerated through a multidisciplinary approach which utilises efficiently, strategic insight and design to craft effective compelling visual communication for an agile world through design effectivity. • I have the ability to implement a combination of strategic, conceptual and design aesthetical craft skills to a creative brief. I am adaptable to the ever-evolving requirements of both projects and client activity level. I embrace new experiences and exploration of alternative avenues for creative problem solving. I strive to deliver strategically advanced design thinking and analytical knowledge through research, to evolve and execute the strategic conception and design of forward thinking ideas, for complex design focused challenges. I have significant industry experience within agency design teams, working on branding identity design, strategic branding, design systems and design direction with additional skills in digital, experience and motion graphic design. • I aspire to bring exceptional creative thinking and design craft execution, to a collaborative and dynamic team environment. Evolving immersive and adaptive design experiences, which are, usable, useful, captivating and meaningful to an audience's need, through memorable narratives that build emotional resonance. Developing and accelerating proficient user-centred creative projects from the brief through to the end user, embracing and breaking the boundaries of creative challenges along the way, delivered through exceptional creative thought, and design craft output. • Skills: Art Direction, Brand Activation, Brand Experience Design, Brand Expression, Brand Management, Branding Identity Design, Creative Direction, Creative Strategy, Design Direction, Design Systems, Strategic Branding & Strategic Design. • Industry Sector Experience: Arts, Design & Culture, Financial Services, Manufacturing & Industrials, Not-for-Profit, Real Estate & Sport.
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A career highlight
• Alongside my studies at university I worked under the direction of Landor’s (WPP) Senior Creative Executives and Leadership team to engineer and accelerate the pioneering vision and longstanding legacy of Walter Landor, a branding pioneer, founder of Landor Associates. Landor wanted to engage, educate, inspire and propel Walter’s philosophy through a unique storytelling platform experience.
Apr 13, 2022