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Varalakshmi Dwaraknath


Varalakshmi Dwaraknath

Chief Growth Officer, Appreiz

Varalakshmi's professional bio / interests

Content - Community - Communication are my forte. I started my journey as a Junior Creative Writer followed by social communities (groups) campaign and engagement executive in 2015. Now, I have almost 8 years of experience in Community Building, Engagement and Management across social, app based and forum based communities. I have also indulged myself into customer/ client facing responsibilities, where my focus has been helping clients solve their problem via strategy and tool. Dealt with Global and Indian clients belonging to tech, logistics, lifestyle, healthcare, entertainment, telecom, social commerce, ed tech industries. 4 years of experience working with SaaS based companies. Worked with multiple clients and co-ordinated with internal teams to help achieve client's success. Impact 1. Helped acquiring clients via blogs, Newsletters and email marketing campaigns 2. Built communities from 0 to 10K, 0 to 100K, 0 to 50K across social, app and forum base communities 3. Helped growing engagement from 2 to 30% 4. Been part of 10 offline events to help increase adoption rates 5. Instrumental in 100% retention and have always received higher Customer Happiness Index scores for the projects I have dealt with 6. Grew and hosted Community and Cold Coffee 50+ episodes 7. Mentored brands to get started with Community Strengths 1. Community Building and Management 2. Internal and External Communication 3. Lateral thinking approach to solve problems 4. Data driven mindset 5. Community strategies Hobbies 1. Writing lyrics and poems 2. Script writing for short films and series 3. Watching movies and singing (Sung for short films, ad films) 4. Solo Travel and travelling in general 5. Experimenting or blending recipesContent - Community -

I’d like help with…

Building Communities from scratch

An interesting, or unusual fact(s) about me…

Def Interesting! Lyricist for Indian (Tamil) movies, series and short films

I live in


A career highlight

Scaled a community from 0 to 100,000 in the span of 6 months and helped them increase activation of their business by 20%




Joined Guild

Apr 26, 2022