Back to directory
Lorenzo Zanni


Lorenzo Zanni

Head of Knowledge, IABM

Lorenzo's professional bio / interests

I am primarily responsible for the IABM Business Intelligence Unit (BIU), producing market research on the media technology sector. I am also responsible for other activities such as knowledge management, producing content at industry events, and analyzing membership engagement data. I love telling stories with data and discovering new perspectives. My background is in business, economics, and data analytics.

I’d like help with…

Discussing trends in media tech, providing market research and knowledge products in membership organizations, analyzing membership engagement data, and producing events for members.

An interesting, or unusual fact(s) about me…

I have lived and worked in three countries while evolving in the same role.

I live in


A career highlight

Graduating with a part-time MSc in Data Analytics while working full-time.




Joined Guild

May 27, 2022