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David Crawford


David Crawford

Director, The Digital Strategy Unit

David's professional bio / interests

I'm an agency guy through and through, over 25 years in a mixture of independent and network agencies - McCann, twentysix, BJL, Branded3 - and at Board level for the last 8+ years. I'm now in my 6th year of being an advisor/'NED' to creative and digital businesses - primarily to owners and Boards but I do get involved at all levels too. I'm also part of a team that runs a number of digital, creative and tech sector growth programmes across the Manchester and Liverpool areas. My observation on the sector, and from personal (sometimes bitter!) hands-on experience of being on the inside, is that there are many great agencies out there with top quality skills across creative, technical, client service, strategy, delivery etc - but not that many that manage to translate that quality into the success the owners, the business and the wider team deserve. I love helping agencies solve this problem.

I’d like help with…

Helping great agencies become great businesses.

An interesting, or unusual fact(s) about me…

I was at the original Live Aid concert.

I live in


A career highlight

Anytime someone says 'thanks, that was really useful'.




Joined Guild

Mar 18, 2020