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Marketing Director/Leader, DigitalXRAID - Cyber Security Experts
Laura‘s professional bio / interests
I’m a marketing leader with 14 years’ experience in B2B software and tech across various industries. I have experience implementing high growth marketing functions to see the business through to merger and acquisition, working closely with corporate and parent marketing teams where needed. I have founded international marketing teams from conception to implement or refresh the marketing function, putting in the work from the ground up for more effective sales and deep cross team collaboration. With my commercial and data-driven mindset, I have extensive experience growing lead numbers and ROI using my full spectrum of integrated marketing and PR experience. Working within a digital agency and providing marketing consultancy in my own time has provided me with a wide exposure to B2B and B2C marketing initiatives.
I’d like help with…
Mentorship/development - always looking to improve/refine and find new avenues for career paths to take me in the future.
An interesting, or unusual fact(s) about me…
I live and breathe marketing now, but only ‘found’ marketing at 27. I did a Photography and Digital Imaging degree but didn’t have a way to channel that creative side into something I love before marketing came along.
I live in
A career highlight
Implementing a high growth marketing engine which boosted ARR from £5m to £12m and saw the company acquired, in just 14 months!
25 July, 2022