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Piers Newson-Smith
Piers Newson-Smith
Director of Brand Strategy and Planning, EY
Piers‘s professional bio / interests
I'm a brand strategist, currently working for EY UK. I was a Direct Line Group before this where I developed the repositioning of Direct Line as a "fixer". I am fascinated by the power of brands to make things better for companies and their customers and love to find opportunities to drive positive change.
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Joined Guild
16 September, 2022