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Mim Senft


Mim Senft

Co-Founder/Co-Managing Director, Motivity Care

Mim's professional bio / interests

Mim Senft GBA AAI CWWS is co-founder and Managing Director of Motivity Care, a company that takes the complexity out of caregiving management. She has 25+ years of corporate experience in project management, benefits design, health and wellbeing program strategy and implementation. She had oversight of strategy under the Optum umbrella for the Goldman Sachs Wellness Program and has worked with more than 70+ U.S. and international clients. She holds certifications in group benefits, worksite wellness and property casualty insurance. She is a co-author of an academic chapter that has been viewed over 19,000 times focused on workplace health and wellbeing. She regular is asked to write articles related to healthier workforces, gender equity and the aging workforce and has been published by Thrive Global, Organic Spa Magazine, Life Health Leadership Magazine and author of articles for health and wellbeing organizations. She is also a co-founder of the non-profit Global Women 4 Wellbeing (GW4W) and helped lead a research initiative to identify the key issues that are slowing down gender leadership equity for women of all backgrounds. She has keynoted in the U.S. and in Europe, moderated panel discussions and run workshops, informational sessions and training sessions for summits and conferences focused on employee health and wellbeing, gender, equity and inclusion, benefits design, and healthier working environments. She is a member of the National Wellness Institute and served on the Board of Directors; serves as an Advisory Board Member for the Women Business Collaborative (WBC) and is Member of the Orion Advisory Group.

I’d like help with…

Leads for our services. Information on investment groups dedicated to supporting female entrepreneurs.

An interesting, or unusual fact(s) about me…

I have done a lot of camel riding.

I live in


A career highlight

After working with over 75 companies, U.S. and Global, went on to be the Director of Employee Wellness Strategy for Goldman Sachs for Optum. Since then, consulted for both wellness platform companies and corporations on employee heath and engagement strategy.




Joined Guild

Oct 11, 2022