Global Marketing Transformation Director, Waters
Severine's professional bio / interests
B2B Marketing Executive with over 15 years of experience in digital marketing strategy design & execution, and change management.
I’d like help with…
Sharing best oractices and experience on digital marketing tactics, demand generation processes, sales and marketing alignment, change management.
An interesting, or unusual fact(s) about me…
I'm a Chemist by academic background who moved to the UK in 1998 to find a job. I actually uncovered that working in a lab was NOT what I wanted to do for the rest of my life. I studied the CIM postgraduate diploma then moved to marketing roles and very soon after spearheaded digital marketing with a strong focus on demand generation. This is what I have been up to for 20 years now 😊
I live in
A career highlight
Enabling 1st job employees not trained to marketing or digital excel and become SMEs in these fields.
Oct 14, 2022